Managing your company’s web presence is time-consuming. However, there are small things that you can do in minutes that will improve your overall marketing efforts. Plus, they’ll help give a boost to your next big campaign. Read below for 10 easy ways to quickly pump up your company’s online marketing efforts.
Ensure Branding is Up to Date
Visit all of your company’s social media profiles (yes, even the ones that you don’t use anymore) and update images and logos to align with your current corporate branding. Even if a certain social network is no longer part of your long-term marketing strategy, it’s still a part of your digital presence. Use inactive profiles as a means to direct customers to a platform where you’re a little more engaged.
Optimize Your Bios
It may only be a few words, but your social media bio is one of the first things people see when they view your profile. Make sure it’s a strong reflection of your brand – and be sure to include your top keywords. Since those could change over time, it’s a good idea to revisit your bio every so often to ensure it’s up to date.
Review Your Meta tags
Look at the most visited pages on your site, and take some time to review the on-page optimization. Evaluate your titles and descriptions for each of those pages to ensure they still include a few relevant high-value keywords. Those keywords are also likely a strong indication of the top keywords for your business. Keep that in mind for future blog posts and other corporate content.
Write a New Blog Post
Review your keyword reports and identify any terms that stand out. Maybe you’ve noticed a new search term, or a keyword that’s rising on your list of most-searched terms. Use that keyword as inspiration for a new blog post to be published on your website.
Re-Share Your Most Successful Blog Post
If you’ve been blogging for a while, you should be able to identify your most successful post – one that’s resulted in the most traffic, most engagement, or most purchases of your product or service. Share that post again on your company’s social media channels, and keep an eye out for more positive results.
Review Your Analytics
Sure, you’ve seen the analytics reports, but sometimes you can pick out some neat insights just by taking a quick look at your data. Whether you’re interested in a specific social network (Facebook, Twitter, and Pinterest have their own in-platform tracking), or prefer a larger overview (Google Analytics allows you to track visitors to your website, and set up conversion goals), taking a peek at your overall performance is always a good thing.
Make a List of New Content Ideas
A content calendar can help companies make the most of their digital presence, but many businesses don’t have one. Take the time to think about ideas for potential content (i.e. blog posts, infographics, videos, podcasts, newsletters, etc.) for your business. Identify which content you’re going to share on which social platform, and how those pieces will work together to create a positive effect for your brand. A little planning now ensures that you’ve got a steady stream of content ready to share with your customers in the future.
Try a New Social Platform
New social media platforms are emerging all the time. While each one will not be relevant for your business, it’s a good idea for your marketing team to know what’s out there. Taking the time to experiment with new social channels helps to keep you abreast of the latest trends, and one step ahead of your competition.
Test a New Sharing Schedule
It’s easy to fall into a similar routine when it comes to sharing content on social media. Rather than posting updates at the same time every day, experiment with different times and schedules to see if that has an impact on your engagement and new followers metrics.
Ask for Customer Feedback
Ever wonder what your customers think about your product, your service, or your marketing efforts? All you need to do is ask. It takes a few seconds to ask for feedback, and the information you uncover can be invaluable. Use Twitter Polls, ask for comments on Facebook, or include a quick survey question in a customer newsletter.
Are you looking for new ways to reach your customers online? We love helping businesses to better understand their audience. Contact us to learn more.