Every business today needs a website. And that website has the potential to be a key source of publicity and revenue, provided you’re using it correctly. Ensuring that your website is optimized for the search engines means that it’s more likely to be discovered by your target audience. After all, search engines are smart, but they still need a little help. Therefore, it’s important to make time to optimize your website and the information on it in order to give your company an edge over your competition. We walk you through the basics below in order to help you get started.