The Tyrone Matheson Group

Strategic Partnerships and Joint Ventures

Let's talk! (519) 804-4313

  • Home
  • Start Here
  • Services
  • Small Business Resources
    • 5 Stages of Business
    • Financial Strategy
    • HR Consulting
    • Leadership Development
    • Marketing and Reputation Management
    • Operations Management
    • Sales Training
    • Succession Planning
  • Blog
  • Contact
    • About Tyrone Matheson
    • About Kevin Pettie

The Key Differences Between Sales and Marketing

November 12, 2018 by Tyrone Matheson 2 Comments

walking down the street with billboards

Sales and marketing should be regarded the greatest duo of all time.  (Move over chocolate and peanut butter).  However they’re often seen as two very separate silos within companies.  Sure they’re different skill-sets, but to be successful, you need both.

Without marketing you wouldn’t have prospects or leads to follow up with, but without a solid closing record from your sales team, all of those efforts – and ad spend – will be for naught.  We’re breaking down the key differences between marketing and sales in the blog post below.

Relationships

While sales focuses on building a one-to-one relationship with the customer, marketing seeks to establish relationships with many potential customers through a specific touch-point.

Approach

Marketing looks to build customer leads based on matching customer needs with the benefits of a product.  Sales on the other hand focuses on a set line up of products or services, and tries to match the benefits to a customer’s requirements.

Timeline

Sales is a short term process compared to marketing.  While marketing typically takes longer to move a lead from awareness to conversion, a sales team will likely close a deal in a much shorter time frame.

Audience

Marketing builds campaigns that appeal to a larger target audience in order to create value and increase sales.  Sales on the other hand, tends to interact directly with one customer at a time, working to persuade individual leads to purchase their product or service.

Focus

A good sales team will focus on the customer, and tailor their pitch to their individual needs.  Conversely, marketing campaigns emphasize the product or service being sold, doing everything they can to portray a particular item as one that should be wanted, valued, and ultimately, purchased.

Strategy

Traditionally sales teams have used a push strategy, identifying leads and contacting them directly to talk about the benefits of their products or services.  Marketing on the other hand uses a pull strategy, letting the customer discover the product or service on their own through various campaign touch points.

Sales and marketing need each other.  That means, as a business owner, you need to make sure these two departments are working in sync in order to make the most of the efforts of both teams.

If you’re in need of a solid strategy to get your sales and marketing teams working together, we can help!  Contact us today to learn more.

Share this!Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Filed Under: Marketing, Sales Reengineering

Comments

  1. Kevin Huhn says

    November 13, 2018 at 4:46 pm

    Well said! Straight and to the point… very simple.

    Reply
    • Tyrone Matheson says

      November 13, 2018 at 4:59 pm

      Thank you for your feedback!

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Would You Like a Free Strategy Session to 10X Your Business in 2019?

Book My Free Strategy Session!

Recent Posts

  • Stop Wasting Time: 8 Tips for Better Time Management
  • 10 Awesome Ways to Reward Your Employees (Without Giving Cash)
  • The Key Differences Between Sales and Marketing
  • How to Get More Client Referrals

Company Profile

As a small business you need the right partner and solutions.  You need an organization that is not afraid to partner with you by putting some skin in the … Read More

Case Studies

  • Manufacturing Internal Change
  • De-cluttering Balance Sheets

Recent Posts

  • Stop Wasting Time: 8 Tips for Better Time Management
  • 10 Awesome Ways to Reward Your Employees (Without Giving Cash)

Connect With Us

Let’s meet up to talk.

Book a time using our online calendar.

OR YOU CAN CALL US

Phone: (519) 804-4313

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Home
  • Services
  • Affiliate Area
  • Shop
  • My account
  • Contact Us

© Copyright 2016 Tyrone Matheson · All Rights Reserved · Privacy Policy/ ·

Do you want to massively scale your business in 2019​​​​​?  Boo​​​​​k your FREE Private 1-on-1 Consultation TODAY!