Customer referrals are good for business. In fact, a few kind words from the right person have the potential to transform your company. So how can you get more client referrals?
Make it Easy
Use a form on your website that allows your customers to share your best work with their colleagues, or add a link in your email newsletters designed specifically to encourage recommendations. Keep the process as simple as possible in order to maximize your online referral potential. Don’t forget to include a quick sentence about the type of clients you’re looking to work with and how you can help to grow their business.
Of course, clients are much more likely to refer you when they’re blown away by your work. That’s why it’s necessary to be awesome. Essentially that means consistently doing your best work, completing assignments on time, and generally being a nice person. You’ll be surprised at how those seemingly simple things can make a big difference – and help you to earn more referrals.
Make sure that your current clients know about the different products and services you offer. Not only does that make it easier for them to be able to refer you, it also keeps them up to date on your latest offerings should they want to upgrade their own contract. Things like newsletters, case studies, social media, and other technologies are a great way to keep in touch with your clients, and showcase your business.
Show Your Work
Don’t be shy! Show off your best work on your website, in email newsletters, or on your business’ social media channels. Regularly creating case studies is a great way to let your audience see your work in action, and understand how your business has helped others to achieve their goals.
If you’re taking the time to create great content, make sure that it gets shared! Encourage your clients to share your free “how to” guides, webinars, or blog posts with their network. Not only are you adding value to your existing client relationships, it’s a low-key way to connect with new customers.
If you’re looking for a specific referral from one of your clients, let them know. A lot of the time, all you need to do is ask. They’ll probably be happy to help!
Stay in Touch
Stay in touch with clients by sending out regular newsletters and ensuring your social media channels are active. If you’re hoping for comments and likes on your posts, reciprocate by taking an interest in things that your clients are sharing on their networks. Taking the time to regularly connect with your customers is a great way to ensure that you’re always top of mind should a new opportunity arise.
If someone takes the time to refer you, you need to take the time to follow up. A handwritten thank you note goes a long way when it comes to showing your appreciation. You may also want to send a small gift alongside your note. Recognizing any clients who refer you isn’t just good manners, it’ll also help to encourage additional recommendations.
Too many companies don’t make getting client referrals a priority, and they’re missing out on some serious growth potential. By understanding your ideal customer, and communicating well with your existing clients (and ‘wowing’ them with your awesome work!) you’ll be able to leverage your current business network to reach your future goals. Contact us to learn more.