Tyrone "Rainmaker" Matheson | Fractional Strategic Intrapreneur

The Reality

Growth is getting harder and more expensive.

You have customers, relationships, and a track record. Yet it's hard not to wonder what you're missing. You're not alone in that.

Finding new customers keeps getting harder and costlier.

Demand is softer, and the ways buyers find you keep changing. Winning a new customer takes more effort than it used to.

Buyers want more proof before they say yes.

More people are involved in every decision, and strangers take longer to trust. Every deal needs more touch points than it used to.

Growing means spending before you know it works.

Ads, tools, hires. The money goes out first, and the results come later, and not always.

Meanwhile, the customers, relationships, and partners who already trust you are doing very little for your revenue.

The revenue you're looking for is probably already there. It's just not activated yet.

Let's Talk Growth

The Opportunity

Two places to find new ways to make money.

Most businesses look externally for growth: paying for leads, running cold campaigns, doing everything they can to move the revenue needle. The opportunity they miss is what they already own: relationships, resources, capabilities and assets that are not fully working for them.

01 Optimize What Exists

Find additional value in what the business already has.

Existing customers and relationships
Products, services and capabilities
Underutilized assets and data
Supplier and distributor relationships
Existing revenue streams and channels

02 Create What's Next

Develop new opportunities the business has not yet pursued.

New revenue streams and markets
New customer segments
Strategic partnerships and collaborations
New distribution opportunities
Complementary products and services

Not sure where yours is? Get a head start on your own.

Map Your Hidden Assets

Real Examples

What it looks like in practice.

No outside partner needed

Followers into members, in under 30 days.

A brick-and-mortar business had social followers. I helped turn them into an email list and an annual discount membership in less than 30 days. The asset was already there. It just wasn't activated.

The right partner

Idle assets, a new revenue line.

A boutique hotel group wanted revenue from idle assets. An adtech company needed distribution. One introduction put them together, and the technology was deployed within 30 days.

Clients as channels

Existing clients became a sales channel.

A Canadian financial services firm with 25 years in market was watching sales decline. Instead of hiring a partnership manager, it activated external partners across four professional categories and turned its existing clients into distribution channels.

The IPP Growth Method™

Identify. Partner. Profit.

Every engagement follows the same three-stage process.

Identify

Find revenue hiding in plain sight inside existing relationships, untapped assets, and data you already own but are not monetizing.

Partner

I am the partner. I work alongside the owner as a co-owner would, and I bring in outside partnerships only when they are the best route to the opportunity. Sometimes a partner is the answer. Sometimes it is not.

Profit

Revenue the business was not making before. Growth that compounds without new headcount, cold leads, or ad spend.

What changes

Revenue from relationships you already have
Growth without new headcount
A clear way to turn trust into revenue

The Role

An entrepreneurial mind working alongside yours.

A Fractional Strategic Intrapreneur works inside your business alongside you, finding overlooked opportunities and developing them into revenue. Not above your team, not replacing your leadership. Alongside you.

Not a replacement CEO or COO, not a coach, and not a consultant who delivers a report and leaves.

Understand the Role

The owner runs the business.

I work alongside the owner and collaborate with the existing team to identify and develop growth opportunities the business may be overlooking.

I bring the capital, the systems, and a partner network when the opportunity calls for one. The business does not need to hire or build anything new to get started.

About Me

18+ years looking at what businesses overlook.

Tyrone "Rainmaker" Matheson is a fractional strategic intrapreneur who has worked with owner-led businesses since 2008 to find and activate growth they already have.

Every business I walk into has assets it does not know it has. Since 2008 I have helped hundreds of business owners find revenue that was already sitting inside their business.

I built the IPP Growth Method™ to solve this problem. The opportunity is almost always already there.

More About Tyrone

How It Works Commercially

You invest once. We share the upside.

The commercial arrangement is designed so that my interests are aligned with yours. I participate in the revenue generated by the initiatives I develop.

Your Investment, My Commitment

You make a one-time investment to retain me. I put my own capital and systems behind the initiatives we develop, so we are both committed to the outcome from day one.

Revenue Participation

I receive an agreed percentage of the new revenue generated by the specific initiatives I develop and fund. Because I am deploying my own capital and systems, the upside is shared.

Revenue participation is tied to the commercial initiatives developed through the engagement. It is not automatically a percentage of all company revenue or general business growth. Terms are agreed before the engagement begins.

Common Questions

What you are probably wondering.

What exactly is a Fractional Strategic Intrapreneur?

It is a senior strategic operator who works inside your business part-time, acting as a co-owner would. I find overlooked revenue, structure growth partnerships, and develop opportunities you do not have the bandwidth to pursue. The difference between a consultant and an intrapreneur is that an intrapreneur has skin in the game. I do not just advise; I build alongside you.

How is this different from hiring a business consultant?

A consultant typically delivers a report and leaves. I work inside the business alongside your leadership team, and I participate in the results. My commercial arrangement is designed so that I only do well when you do well: a one-time investment and a share of the revenue generated from the initiatives I develop.

What does it cost?

You make a one-time investment to retain me, and I share in the new revenue the initiatives generate. Both are agreed with you after our first conversation, once we both understand the opportunity, and before anything begins.

What kind of business is this right for?

Owner-led B2B and B2C businesses that have a proven offer and an existing customer base. If you are doing at least $500K in revenue and you believe there is more growth available than you are currently capturing, from your existing relationships, assets, or market position, that is where this tends to deliver the most.

How long does an engagement typically take?

Most engagements run between 90 days and 12 months depending on the opportunity and what it takes to activate it. The first 30 days are always about identifying where the hidden value is. After that, we build and execute together.

What does "finding growth already inside the business" mean in practice?

It means looking at what you already own but are not fully monetizing: your customer relationships, your data, your brand, your distribution, your partnerships. Most businesses are sitting on revenue they have not activated yet. The work is identifying it, structuring it, and putting the right partnerships or systems in place to capture it.

How do I know if there is a real opportunity worth pursuing?

That is the first conversation. I do not take engagements unless I genuinely believe there is an opportunity worth developing. If we talk and I do not see it, I will tell you. If I do see it, I will show you exactly where I think it is before we agree to anything.

Give your business more ways to make money.